If you are a local entrepreneur planning to start a business or have recently started one, the founder track will provide you with the skills and knowledge you need to turn your idea into a reality. This track will focus on early-stage strategies from marketing, branding, sales, mindset, market validation, founder stories, and more. This track will also have an early-stage pitch competition and its own Happy Hour during the VIP in-person (ticketed) event on October 19, 2021.

This track is for growth-oriented founders, entrepreneurs, and their teams. You will learn advanced strategies in branding, marketing, business model alignment, funding, exit planning, digital marketing, inbound and outbound sales, customer experience, and more from experts and successful local founders themselves. This track will also have a growth-stage pitch competition and its own Happy Hour during the VIP in-person (ticketed) event on October 21, 2021.

This track is focused on entrepreneurs, consultants, and freelancers who run service-based companies looking for strategies to scale their expertise, build brand awareness, close sales, leverage smart marketing, leverage automation, create sales funnels, and more.

Are you an aspiring or current social entrepreneur tackling society's biggest challenges? Well, this track is designed just for you! Unlike other businesses, you are dealing with a double bottom-line. How do you build a sustainable business model? How do you bring social good to the core of your product? What is the best way to tell your story? How are you measuring and scaling your impact? And what funding opportunities are available to you? This track will provide you the opportunity to network with like-minded founders and help you build strategies, best practices, and resources to grow, scale, and evaluate your company. You are on a mission to provide a disruptive solution. Now is your time to make that impact!

Track Chair: Hadeel Al-Tashi

Our world has changed dramatically, and so have we and our teams. For c-suite execs, people leaders, and workplace champions, this year's Culture track is designed to help you adapt and elevate your culture, build highly engaged, high-performing teams, and understand and develop your people. Together, we will shape the future of our work through expert dialogue, thought-provoking debate and plentiful Q&A opportunities.

Track Chair: Amira El-Gawley

For those who choose to attend virtually, all #DCSW21 events will be accessed via the event app, available in both desktop and mobile versions.

For those who chose to attend in person, all of #DCSW21 VIP days, including lunch, keynotes, breakout sessions, pitch competition, and happy hour, will take place in a centrally located venue in downtown Washington, DC. We are following all local COVID guidelines and have contingency plans in place.